GENbyAI

Remove thebottleneck.

Focused software for the technology you already own.

Remove constraintsCreate capability

  • Mac software
  • Displays
  • Accessibility
  • Productivity
  • AI
  • Utilities

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Theory of constraints

Start with the constraint.

Find what limits the result. Fix that first.

  • What is actually preventing someone from getting the result they want? Not the thing that is easiest to fix — the thing that is genuinely in the way.

The loop restarts every time the bottleneck moves.

Accessibility

Technology should adapt to people.

  • VisionContrast, type size, zoom, screen reader output
  • HearingNothing important conveyed by sound alone
  • MobilityFull keyboard operation, generous targets
  • DexterityNo precision gestures, no timed interactions
  • CognitionShort blocks, plain language, predictable layout
  • EnvironmentGlare, small screens, and the hardware you own

People use technology in different ways and settings. We design for those differences.

This site targets WCAG 2.2 AA, with keyboard access, visible focus, readable type and labels that do not rely on colour alone. Full conformance has not been verified.

Display preferences

Saved in this browser only. Nothing is sent to us.

Text size

Scales every text size on the site. Browser zoom keeps working as well.

Motion

We follow your system setting unless you choose otherwise here.

Contrast

Raises contrast above the site's default colour tokens.

Focus visibility

Thickens the outline shown on the element your keyboard is on.

Products

Small tools. Real problems.

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GENbyAI

Find the bottleneck. Build the capability.

A small product studio building focused software for Mac, displays, accessibility, productivity and emerging workflows.